IT'S HERE: EU Consumer Acceptance of Edible Insect Survey 🌱
We are thrilled to inform you that the much-awaited EU Consumer Acceptance Survey on Edible Insects is finally out!
The survey boasts one of the largest samples across Europe’s six largest markets, and it was conducted by accredited external researchers with support from academia.
The EU Consumer Acceptance Survey on Edible Insects highlights that six out of ten Europeans who tried insect-enriched products rated the taste as “very good” with the age group 25-44 most prone to consuming the products.
The survey questionnaire also aimed to identify food categories where insect-enriched products have gained popularity, while ascertaining the population demographic that the novel food industry can consider as early adopters.
According to the collated data, taste, market availability, health benefits, product pricing, environmental sustainability, and food origin are the key factors that drive changes in food habits.
Sports supplements are amongst the most appealing insect-enriched food products, with 71% of the respondents saying they would consume them.
Men who exercise regularly (76%) are more likely to integrate food products made with insect ingredients in their diets than women (65%) from the same group. An interesting survey finding is respondents’ preference for insect-enriched sports supplements due to their rich vitamin and mineral contents (71%) rather than the high amounts of protein in them (29%).
While consumers do take into consideration environmental sustainability (25%) when purchasing insect-enriched foods, product taste (71%), health benefits (47%) and pricing (45%) pull the heaviest weight on their preferences.
